What do digital virtual realities tell us about how the mind works? KQED radio program featuring the author of Infinite Reality.more»
VHIL studies indicate that in the future mediated interactions will be more intimate than face-to-face ones.more»
Ahn, S.J., & Bailenson, J.N. (2011). Self-endorsing versus other-endorsing in virtual environments: The effect on brand attitude and purchase intention. Journal of Advertising, 40 (2), 93-106.more»
50 percent of children who experienced swimming with whales in virtual reality thought the experience was real.