Stanford University

Effects of Social Priming on Social Presence with Intelligent Virtual Agents

Daher, S., Kim, K., Lee, M., Schubert, R. Bruder, G., Bailenson, J.N. & Welch, G.F. (2017) Effects of Social Priming on Social Presence with Intelligent Virtual Agents. In: Beskow J., Peters C., Castellano G., O'Sullivan C., Leite I., Kopp S. (eds) Intelligent Virtual Agents (87-100). IVA 2017. Lecture Notes in Computer Science, vol 10498. Springer

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Abstract

This paper explores whether witnessing an Intelligent Virtual Agent (IVA) in what appears to be a socially engaging discussion with a Confederate Virtual Agent (CVA) prior to a direct interaction, can prime a person to feel and behave more socially engaged with the IVA in a subsequent interaction. To explore this social priming phenomenon, we conducted an experiment in which participants in a control group had no priming while those in an experimental group were briefly exposed to an engaging social interaction between an IVA and a nearby CVA (i.e. a virtual actor). The participants primed by exposure to the brief CVA-IVA interaction reported being significantly more excited and alert, perceiving the IVA as more responsive, and showed significantly higher measures of Co-Presence, Attentional Allocation, and Message Understanding dimensions of social presence for the IVA, compared to those who were not primed.

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