Virtual Human Interaction Lab – Stanford University

{ Publications: Proteus effect}

Topic: Proteus effect

The process by which an individual's behavior conforms to their digital self-representation.

Lee, J.-E.R, Nass, C.I., & Bailenson, J.N. (2014). Does the mask govern the mind? : Effects of arbitrary gender representation on quantitative task performance in avatar-represented virtual groups. Cyberpsychology, Behavior, & Social Networking, 17(4), 248-254.

Rosenberg, R.S., Baughman, S.L., Bailenson, J.N. (2013). Virtual Superheroes: Using Superpowers in Virtual Reality to Encourage Prosocial Behavior. PLOS One., 8 (1), 1-9.

Fox, J., Bailenson, J.N., & Tricase, L. (2013). The embodiment of sexualized virtual selves: The Proteus effect and experiences of self-objectification via avatars. Computers in Human Behavior., 29, 930-938.

Hershfield, H.E., Goldstein, D.G., Sharpe, W.F., Fox, J., Yeykelis, L., Carstensen, L.L., & Bailenson, J.N. (2011). Increasing saving behavior through age-progressed renderings of the future self. Journal of Marketing Research, 48, S23-S37.

Yee, N. & Bailenson, J.N. (2009). The difference between being and seeing: The relative contribution of self perception and priming to behavioral changes via digital self-representation. Media Psychology, 12(2), 195-209.

Yee, N., Bailenson, J.N., & Ducheneaut, N. (2009). The Proteus Effect: Implications of transformed digital self-representation on online and offline behavior. Communication Research, 36 (2), 285-312.

Groom, V., Bailenson, J.N., & Nass, C. (2009). The influence of racial embodiment on racial bias in immersive virtual environments. Social Influence, 4(1), 1-18.

Ersner-Hershfield, H., Bailenson, J., & Carstensen, L.L. (2008). Feeling more connected to your future self: Using immersive virtual reality to increase retirement saving. Poster presented at the Association for Psychological Science Annual Convention, Chicago, IL.

Yee, N. & Bailenson, J.N. (2007). The Proteus Effect: Self transformations in virtual reality. Human Communication Research, 33, 271-290.

Yee, N., & Bailenson, J.N. (2006). Walk a mile in digital shoes: The impact of embodied perspective-taking on the reduction of negative stereotyping in immersive virtual environments. Proceedings of PRESENCE 2006: The 9th Annual International Workshop on Presence. August 24 &ndash 26, Cleveland, Ohio, USA.