Bailenson, J.N., & Blascovich, J. (2011). Virtual Reality and Social Networks Will Be a Powerful Combination: Avatars will make social networks seductive. IEEE Spectrum.
Blascovich and Bailenson are ideally situated to write this guide to the new world coming; they are scholars in the field who communicate complex ideas to readers without seeking refuge in techno jargon.
Virtual Reality fools the brain into believing that digital events are actually ocurring - Brain World interviews Infinite Reality co-author Jeremy Bailenson.