News

Study: Virtual Men Are Standoffish Too, USA Today

Study: Virtual Men Are Standoffish Too, USA Today

VHIL Second Life study indicates that interaction in virtual envirionments are governed by the same social norms as in the physical world. USA Today » [button text="View PDF" link="/mm/2007/ap-standoffish.pdf" style="default" size="normal" target="_blank"...

In Certain Circles, Two Is a Crowd, The New York Times

In Certain Circles, Two Is a Crowd, The New York Times

VHIL research shows that the unwritten rules of personal space are so powerful, people even impose them on their cyber selves. The New York Times » [button text="View PDF" link="/mm/2006/nyt-circles.pdf" style="default" size="normal" target="_blank" display="inline"...

Avatar-Based Marketing, Harvard Business Review

Avatar-Based Marketing, Harvard Business Review

Digital technology allows avatar sellers to modify their behavior and appearance so that they simultaneously mimic the different gestures and look of hundreds of avatars in the same room. Harvard Business Review » [button text="View PDF"...