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Journal Article

Social Interaction in VR

Abstract: 

Social interaction is one of the most popular use cases of virtual reality (VR). Virtual worlds accessed through VR headsets can immerse people in diverse places and present its users however they wish to be represented. The affordances of this technology allow people to connect with themselves, others, and their surroundings in unique ways. Research has shown that social norms found in the physical world transfer over to virtual worlds. People respond to virtual people in a manner similar to how they would treat people in the physical world. Although virtual worlds and the physical world share similarities, they have many differences. Virtual reality is not—and does not necessarily need to be—a veridical representation of the physical world. Virtual reality has the ability to transform everything, such as what people look like, how they behave, where they are, and how they see things. Cues related to people, such as their visual appearance and nonverbal behavior, or place, such as the surrounding environment and perspective, can be augmented, filtered, or suppressed. These transformations also lead to significant psychological and behavioral effects, affecting how people build trust, engage with others, or communicate nonverbally. Whereas some of these transformations may be unintentional, such as technological by-products, other transformations can be intentional. As a result, it is critical to understand how social interactions occur differently in these transformed environments.

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Author(s)
Eugy Han
Jeremy N. Bailenson
Journal Name
Oxford Research Encyclopedia of Communication
Publication Date
May 22, 2024
DOI
10.1093/acrefore/9780190228613.013.1489
Publisher
Oxford University Press